الثلاثاء، 18 أغسطس 2009



The Reasons for J.V between AMC & BAIC
The Opportunities & the Challenges & The main problems
.A .1 Introduction .
The last decade has seen an unprecedented growth not only in the practice of business processes. Practically J.V finance but also in the literature on commerce & finance. This report, however, is not merely another addition to the available literature. It has a marked distinction. It not places theory and practice in one place along with business underpinnings, but also provides an objective assessment of conformation of the practice to the theory. A good coverage of recent innovation in finance products is also a distinguishing feature of this research.
The aim of this assignment are to state point out the reasons for J.V between AMC& BAIC and assess the problems and issues encountered in this J.V using modcof’s 4Cs
.A.2.How will be answered the Q
This will be done by Examine the main factors such as: definition of J.V
But at the first will be discussed the definition which will be chosen for J.V generally, then will be explained more about the main reason for AMC& BAIC to choose J.V . Then will be cerebrated the definition of medcof’s 4Csmodel, And analyze that and which one is the most effect .In the end will be talked about the final summary for all these factors and my view.
A.3. .Definition of J.V
According to (David Needle ) the (Joint ventures )is that ( two or more firms working objectives. These can include sharing resources, establishing a joint R&D project or setting up a third company with shared ownership .A joint venture is similar to a strategic alliance ,except that in a joint venture there is usual an element of shared ownership.
A joint venture, in my opinion, is that an entity formed represent that many parties are ready together to undertake businesses activity. These parties agree to create a new entity, then sharing every thong. The Joint venture can be for two kinds of projects:
· The first: One specific project only.
· The second: The projects which are continuing business relationship.
it is in short words shared ownership .as a normal result to globalization & increased competition & the attractiveness of emerging markets & increasing cost of home operations & declining growth rates..


B.The reasons for AMC& BAIC interring JV
In fact .AMC –American Motor Corporation- was one of the smaller motor manufacturers in the U.S. The flag ship product of AMC is the Jeep. But to answered to the big question which is why the AMC chosen to J.V with BAIC – Beijing Automotive Industry company - will be explained more around main reasons.
But before .it's suitable to mentioned that .initially, the original agreement was for twenty years with option to renew if both companies and Chinese Gov adreed.
.B.1 Benefits for AMC/Chrysler
Basically, there were many reasons or number of Benefits for AMC/Chrysler .
Clearly ,the AMC/Chrysler wants to reduce the risks on one hand. on the other hand, to shared the responsibility with BAIC, Therefore ,AMC made a lot money from J.V sales spec BJC jeep sales and selling jeep parts to BJC. also there're other kinds such as kit versions of the jeep. Americans allowed to increase profits through allowed to increase their if BJC was profitable. but the big gain for AMC was entry to biggest markets around the world (Chinese markets).otherwise The J.V was the only way to entry to Chinese markets according to Chinese Law .therefore the AMC sent to J.V limited technology to keep _in the same time _ the competition by producing an older jeep model .as well as the Chinese markets considered emerging markets. Therefore, BJC offered no real competition to AMC in this caution in the export markets .in deed ,AMC learnt more and more about the Chinese markets and J.V.
All these reasons make this J.V gain global reputation .
B.2 Benefits for BAIC
Initially ,BAIC get a lot of benefits ,for Example this company get western technology ,because BAIC set up R&D centre with help AMC ,that is mean that BAIC get provisional factor and significant movement to get good consequences and brilliant results . as a result BAIC gain managing knowledge and management practices .after that this J.V exporting the jeep to other emerging economies .in the main time ,BAIC gain development of the local suppliers & distributors chains .
Generally, the Chinese industry gets huge benefits .Learning about businesses theory spec (western knowledge in businesses method .then can be easy to create jobs for new generations.


.C.Analyzed the J.V problems between AMC& BAIC using medcof’s 4Csmodel
It is clear that JV faced many problems such as Bureaucracy, Accounting systems, Localization , after-sales, personnel issues , sale & profits.
Basically. will be analyzed all these problems in specific way , which called ( medcof’s 4Csmodel) .
.C.1 Medcof’s 4Csmodel description
When said (Medcof’s 4Cs),will talked in detail about four main factors which created by Medcof, that include :(capability ,compatibility, commitment, control) .
..1 Capability
Capability means that two main elements
first, what each partner brings to the J.V
Second , what they expect from each other ,that is what missed here.
I mean that if one of these elements did not undertake that means will be faced many problems, however that is what happened in this case .Therefore most of these problems come from incapacity such as Accounting systems, Localization .But the most important relative to capability is The local suppliers could not produce on suitable time.
Also, technologically, the services and spare parts industries in China were underdeveloped. Therefore this J.V couldn't compete other companies .
Anther example relative to capability is that AMC find that there're no essential in Chinese system such as cash-flow statements or cost accounting information.
Compatibility
The J.Vs are successful business idea, if they can solve the cultural ,management, personality and administrative problems. Problems arise when they do not have compatibility .in the other words , if they‘re working and do not emerge until they will be faced what can be called (differences).Differences between U.S & Chinese accounting systems , Differences in wages e.g. large pay of Americans compared to local managers made locals unhappy, differences in political nature of doing business such as the cumbersome bureaucracy .
Commitment
The commitment means that a legal obligation to undertake an activity in a given way at a given time in the future.
In the other words it is the extent in which the partners are willing to invest resources and effort on a continuing basis.the clear example in area is that a state bureaucracy AMC /Chrysler soon realized the Chinese government was in control of every thing BJC did, despite BJC being an autonomous company, this is kind of centrally planned economy .The relative example to this area is that the delays from Chinese company, If any company in J.V world delayed for any reason, they will be put in huge trouble. Another relevant example is that the local suppliers could not produce on suitable time .
Control
This J.V continued manufacturing the BJ2020.latly focused on the Jeep, but with decrease control of supply chain. Another Example in this area is that AMC realized the Chinese government was in control of every thing BJC did, because Chinese government saw BJC as away of controlling the flow of foreign exchange, not as a potentially successful company.
Conclusion
last ,but not least, there are kind of business benefits from J.V. Therefore will be heard a lot of J.V in next days with more of professionalization .homogenization, mergers, and conglomerates .
The results can be summarized in key points:
-In an analytical view , a joint venture, in my opinion, is that an entity formed represent that many parties are ready together to undertake businesses activity
There are two kinks of J.V: -
· The first: One specific project only
· The second: The projects which are continuing business relationship
-The many reasons for interring JV , such as J.V between AMC& BAIC .this
J.V get more and more benefits to some extant.
- the J.V problems Analyzed between AMC& BAIC using medcof’s 4Cs model
(capability ,compatibility, commitment, control).
Finally ,the J.V is very important in competitive world .it is –in my opinion-the first step to positive perception to business activities which need –to some extant-kind of finical flexible
Acknowledgement
The last word is that I would like to say that (thank you ) is not enough to my teacher Gusipe, who asked me to produce a report ,who taught me ( joint venture) as a key concept in finical industry. who persistently persuaded me to carry on the work.
Especial thanks for his Expert advise .
References
Books :
1.Business in context by David Needle
2.summury in J.V by my teacher Gusipe
Webs :
1. http://books.google.ru/books?id=BArgnlksUc4C&pg=PA471&hl=ar&source=gbs_selected_pages&cad=3
2http://financial-dictionary.thefreedictionary.com
3http://en.wikipedia.org/wiki/Joint_venture

The Mobile Telecommunications Markets market study

1.A Introductions :
The last decade has seen an unprecedented growth not only in the practice of business processes. But also in Marketing fields. Practically mobile phones industry and the marketing mind in this area. However, this report is trying to do something Useful to know more and more. It has aimed to outline the mobile phones industry & its consumers in the U.K .within a segmentation variables: geographic ,demographic, geodemographic, behaviour segmentations. Also implementation of segmentations includes businesses awareness to know usage rate with increase in temporary contracts phenomena.
1. B .THE MAIN RESEARCH’S QUASTIONS:
The main Questions in this research is as the followed :
-Description the different types of Mobile phones in U.K offered within this market.
- Identify the types of Mobile phones customer that each of the products with the range is aimed at. In particular describe how the market is segmented by: age, income, social life , lifestyle, family status, spending patterns ,other method
-Identify how different products in Mobile phones markets are designed to appeal to these different target groups.
-Look out for and explain any new trends in the market, which might create new segments in the future .
1.C .How will be answered these Qs?
This report will be done by Examine one of the main products in mobile phone markets . But at the first will be discussed the functions of mobile’s industry which will be chosen generally ,and will be referred to kind of explanation to Description the different types of Mobile phones in U.K, then will be explained more about the main reasons which based on this functions . then will be cerebrated the most effect .In the end will be talked about the final summary for all these factors and my view .

2.A-Description the different types of Mobile phones in U.K offered within this market.

A series of features makes the mobile telecommunications industry an in interesting field of investigation for economists; the industry is experiencing very fast market growth combined with rapid technological change. So there are many types of Mobile phone’s world but the most desirable mobile phone on the market right now:
Apple/iPhone 3G:
iPhone is the mean product for Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and software products .
Place: The retail store, online store, Users: i Phone has still more great features for business users as well as other users., Price: £479.99 new- £689.99 new as well as other kinds of mobile phonoe

The evolution of national markets for cellular mobile telecommunications services.
According to Harald Gruber (Pricing in the mobile telecommunications markets is intimately linked with the evolution of market structure. So the price setting in mobile telecommunications industry is based only slightly on cost and is designed rather to exploit market power[2].

2.B .the types of Mobile phones customer that each of the products with the range is aimed at. In particular describe how the market is segmented by: age, income, social life , lifestyle, family status, spending patterns ,other method
Successfully, the growth of mobile communication services is focusing greater attention on how mobile communication relates to the internet & electronic commerce.[3] and how mobile relates to fixed networks . So The Mobile phone customer in this case a proximately from business & young people
Based on this analysis, services such as SMS create such a complexity. So there many advantages in Mobile technologies . There what called (Mobile Business) which means that Mobile technology as a special technology improves efficiency in customer meeting. Mobile technology as a tool has enabled people to contact with the office for employees engaged in official travel[4].B2B,C2C,C2B,C2B.
many research questions are based on the Identification of a problematic area of practice where are disagreements about what is to be done and what is the cause of the problem in the first place.
it is possible to characterize marketing methods in more detail by considering how marketer are working through the Product life cycle, Relationship marketing, Target market, Consumers,, Marketing Research.
A lot of people has thought that there are several significant issues such as :
· What makes mobile different?
· Development and design issues, including interface and an ability affecting on consumer's strategy
· maximizing the strength of the Mobile Phone.
· Challenges, such as data costs and network speeds, consumer education, a lack of standards.
· Where will mobile be in next three years?
But what more is that the Mobile Internet is more important than others, its different services relative to data systems.
The types of mobile phone can be formed in many segmentation variable such as Geographic, Demographic , Geodemographic, Psychographic, Behavioral segmentations and Marketing thinking can be analyzed within & through marketing strategy of marketing mix. And to what extant these people need to use this products(heavy, medium, light)

Notes:
1. Marketing activities in mobile phone markets are carried out by all employees and all others who influence an organization's customer relations directly or indirectly, irrespective of which organizational unit they belong to ;they’re carried out both with own personal and out side support.
2. Marketing & sales departments in mobile phone markets aren’t able to handle more than a limited portion of Marketing as its staff can’t be at the right place at the right time with the right customer contact.
2.D. The different products in Mobile phones markets are designed to appeal to these different target groups.
Identifying specific market & The target groups within this market not easy at all, specially with discussing the main factors, but will considered that as a big challenge. Will be delivered element product in business & Marketing world. Will be talked about mobile phone industry that is the primary function of marketing management for many smaller companies. For example, a manufacturer of mobile phone industry would not randomly market its product to the entire U.K. population. Instead, it would conduct market research, using tools such as demographic reports, market surveys, and trade shows, to determine which customers would be most likely to purchase its offerings. It could then more efficiently spend its limited resources in an effort to persuade members of its target groups to buy.
A target market is a group of customers with similar needs that forms the focus of a company's marketing efforts. Similarly, target marketing involves tailoring the company's marketing efforts to appeal to a specific group of customers. Selecting target markets is part of the process of market segmentation—dividing an overall market into key customer subsets, or segments, whose members share similar demographic characteristics and needs. Demographic characteristics that are analyzed for target marketing purposes include age, income, geographic origins and current location, ethnicity, marital status, education, interests, level of discretionary income, net worth, home ownership, and a host of other factors. The company then selects from among these segments the particular markets it wishes to target. "Small businesses that identify the needs of specific target markets—existing and potential customers who are the focus of marketing efforts—and work to satisfy those needs, are more effective marketers,"

Table 1.1
Descriptors
marketing variables
The offering
Product ( mobile phone , packaging, brand, price and service)
Method/tools
distribution channels, personal selling, advertising, sales promotion Publicity



1.2 4Ps in these process :
Mix variable or element
Description


Product
traditionally it can be considered as a collection of features & benefits
That provide customer satisfaction.


Price
price reflects more than the economic cost of producing the
Promotion

Place

here the full range of marketing communication activities is Considered , including :advertising ,direct marketing, face to face ,Selling, public relations, sales promotion, e- marketing
this covers location, distribution channels and logistics

1.The economics of Mobile telecommunications written by Harald Gruber
2. The economics of Mobile telecommunications written by Harald Gruber 222
3.Mobile phone: pricing structures & trends, information society. 8

in fact, there new orientations to make new products or trends in mobile phone markets, which create new segments in the future. But in dead, the imaginations are open in this area, It is suitable to focus on one personality type with particular personality design, but actually with a little creativity that can be effaced negatively
These different products are designed to appeal to these different target groups[1], nevertheless there are plenty of people in the world who shop by price alone, and for them you need to offer specials and discounts. Make it easy for them to buy so they don't wander off and find your products/services cheaper.
Age:
Therefore young target groups (18 to 29) are the main focus of mobile Marketing. Consequently, industries that appeal to this modern, high-spending and entertainment-driven target group are ground-breakers in mobile markets.
According to a study by the German company Proximity, there are mobile campaigns directed at target groups between 30 and 39. Because some products do appeal to middle age people who have complex smart phones and who are increasingly confident at dealing with the new technology.
Adolescent segment: Heavy users of entertainment services
The relative importance of transactional services decrease dramatically for the 18 and under age segment, the adolescent segment. Whereas, in general, transactional services were the most appealing ones, the adolescent lead-segment does not see their value. Whereas 63% 0f the potential target group stated that they would certainly use an e-mail services, only 25% of adolescent felt similarly.
Pure infotainment services do not appeal to the adolescent segment, but there are striking results when we look at the adolescent demand for entertainment services, about 50% of the adolescent would consider using services related to .for example sport results.
Keeping in mind that the adolescent segment composes of heavy users of SMS, Those services in demand relate strongly to leisure time.
As a lead-segment, adolescent open up the way for other segments. Adolescents show how easily technology can be used and in the best case they even educate other segments in using mobile phone & SMS.
Student segment: Actively searching for services that add value
The 19-25 year old lead-segment, most transactional services require a level of technology too advanced too advanced for today's markets. For today student, however, there are plenty of services already available. The student segment reports demand of pragmatic infotainment services.
The services that students do not request for are those services of no real value. In fact, the fact that this segment is price sensitive adds to the requirement for real value. The services offering no real value are typically pure entertainment services.
Business segment: practical, transactional services
For the third lead –segment, the age group of those 26-35, different norms must be applied. This segment may be called the business segment. The business lead-segment is about half the size of the whole potential target group; that is, it is the largest lead-segment in terms of size. For the business segment, pure entertainment does not seem to add any value.
Like the student segment the business seems to be willing to accomplish their daily tasks in the mobile phone .Transactional services such as banking, e-mail, and remote control are listed as high demand .the business segment places a significant amount of weigh on pragmatic infotainment services , according to study from NOKIA company 80% would have use for stock services.
According to table 3.1 UK socioeconomic groupings[1]social classes in Mobile phone markets can be as the following ;
% of population Group
45% A/B
34% C 1, 2
16% E
5% others
Conclusions
Without lead users the diffusion of mobile value-added services to mass markets and thus standardization of new technology will not take place. Although markets today are technically not in a very advanced phase concerning mobile, this merely means that highly advanced mobile solutions cannot yet be offered at least to mass market.


[1]Mobile business technical, methodological, and social perspectives. Bhuvan unhellkar 509